O Beach Ibiza
Dedicated to creating a unique and lavish lifestyle experience. Nominated for World's Best Club for two consecutive years.
Explore BrandMusic-Led Hospitality
Tony Truman
Founding Partner of the IMI Group — creating some of the world's best hospitality experiences.
O Beach Ibiza · Wi-Ki-Woo Hotel · Bam Bu Ku · O Beach Dubai · 20+ businesses worldwide.
41+
Years Experience
20+
Businesses
1400+
Staff Worldwide
Millions
Guests Hosted
Tony's Story
From His First Party at 15 to Building Global Hospitality Brands
At the tender age of 15, Tony hosted his very first party. Then, a family holiday to Ibiza in 1983 changed everything — the island, the people, the experience never left his mind.
41 years later, Tony is Founding Partner of the IMI Group — a portfolio of 20+ world-class hospitality venues including O Beach Ibiza, Wi-Ki-Woo Hotel and Bam Bu Ku, with 1,400+ staff worldwide.
Read Full StoryVentures
The Brands Behind the IMI Group Story
Luxury venues and hospitality concepts built for unforgettable guest experiences in Ibiza and beyond.
Wi-Ki-Woo Hotel Ibiza
Ibiza's most Instagrammable hotel — a pastel-hued jewel on the sunset coastline with a sassy twist on luxury hospitality.
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O Beach Dubai
Bringing the O Beach energy to the Middle East — international expansion of the most iconic beach club in Ibiza.
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UMusic Hotels × O Beach
NEWLY ANNOUNCED: Joint venture between UMusic Hospitality & The IMI Group. 5-star hotels with O Beach music-led clubs.
Explore BrandProjects & Events
Notable Event Concepts
O Beach Ibiza
KISSTORY at O Beach
Weekly old skool and anthem-focused day event with large-scale production. One of Europe's biggest pool party concepts.
O Beach × Aintree
Grand National Festival Zone
O Beach officially takes over the Aintree Racecourse Festival Zone for the Grand National, April 2026. Ibiza energy off the sand.
O Beach Ibiza
House In Paradise
Signature house music concept blending day-to-night energy, themed shows, and resident DJs.
IMI Group
Tony's Portrait — Founder & Leader
The iconic portrait taken at O Beach Ibiza's Veuve Clicquot event — Tony with the full O Beach team.
Chi Kee Wun
Chi Kee Wun — Fire Horse Season
Celebrating 2026, Year of the Fire Horse. Exotic cocktails, sizzling Yangtze Beef, and crispy duck in Ibiza's secret garden.
O Beach Dubai
O Beach Dubai — Opening Season
O Beach Dubai opened its doors bringing the iconic Ibiza energy to the Middle East at the Dubai World Cup.
Events & Experiences
Creating World-Class Experiences
- Luxury Day Clubs
- Global Music Events
- VIP Hospitality
- Luxury Concierge
The IMI ecosystem spans Luxury beach clubs, Music-led hospitality, Global events, Celebrity appearances, VIP experiences, International festivals. Every brand is built around premium service, strong identity, and high-repeat customer experiences.
Global Expansion
Building Hospitality Experiences Across the World
Core operations and partnerships continue to grow with Ibiza as the brand heartland.
Ibiza
Dubai
UK
TONY TRUMAN
Tony's Philosophy
"If you don't back yourself, why would anyone else?"
Entrepreneurship is built on persistence, learning from setbacks, and building teams that execute with discipline and ambition.
Latest News & Stories
Inside the Tony Truman Playbook
Breaking NewsMarch 2026
UMusic Hotels × O Beach — Joint Venture Officially Announced
The biggest news yet: A joint venture between UMusic Hospitality & The IMI Group bringing 5-star hotels with O Beach music-led clubs globally.
Read MoreLive EventMarch 2026
O Beach at The Grand National, Aintree — April 9–11
Pure O Beach madness hits the Festival Zone at Aintree Racecourse. Performers, energy, and champagne — Ibiza off the sand.
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StoryInsights
From £1M in Debt to Building a Global Hospitality Empire
From getting kicked out of school to hosting Conor McGregor at O Beach. Tony's story is built on one principle — back yourself.
Read MoreWork With Tony
Strategic Partnerships and Advisory
Built for operators, investors, and brands looking to scale premium hospitality experiences.
Hospitality Consulting
Business Partnerships
Event Collaborations
Brand Licensing
Venue Development
Team Culture & Operations